太阳成集团tyc4633工商管理学科的培育和发展已有60多年历史。1965年，在原运输管理本科专业中设立了公路运输企业管理方向；1978年，在全国率先设立了公路运输财务与会计本科专业。2003年，获得会计学、企业管理、技术经济及管理、旅游管理4个二级学科硕士授予权；2005年，获得工商管理一级学科硕士研究生授予权；2010年，获得工商管理硕士（MBA）硕士学位授予权。截至目前，已形成了涵盖物流与供应链管理、会计学与财务管理、营销管理、组织行为与人力资源管理、旅游管理5个学术型研究生培养方向，工商管理硕士（MBA）、会计硕士（MPAcc）2个专业型硕士，以及工商管理、会计学、市场营销等本科专业在内相对完整的工商管理学科体系。

工商管理一级学科

学科方向设置：

（1）陆港物流与供应链管理。本学科方向注重现代物流与供应链前沿问题及交叉问题的研究，与国家“一带一路”倡议、制造强国战略、“三个经济”战略等紧密结合，研究构建和拓展中国背景下的供应链管理理论。同时，关注全球化背景、突发事件背景下物流供应链的挑战与对策研究。研究领域主要包括供应链战略管理、企业物流与供应链的构建与优化、绿色供应链管理、供应链运作的协调管理、供应链创新与应用、物流服务链管理等。

（2）公司财务与资本市场。在传统的交通行业财务管理的基础上，逐渐向工程建设、制造业、互联网、金融保险和其它现代服务行业等领域渗透，围绕基础设施特许经营财务管理、基础设施特许经营投融资研究方面展开研究。重点围绕物流风险成本识别与计量、上市公司治理与信息披露、投资者保护、会计信息化、网络环境下的会计创新等领域展开研究。

（3）营销管理与服务创新。本学科方向注重现代营销发展与变革，依托多项国家级课题，探索中国新兴市场背景下，不同行业中的关系营销、营销治理与效率提升等问题。特别是网络经济的兴起与大数据的广泛应用对于营销理论与营销渠道治理带来的挑战与机遇。具体研究领域涉及品牌商渠道决策、渠道管理和渠道控制的理论机制和驱动因素研究、“互联网+”背景下的渠道变革研究、多销售渠道主体间竞争和合作博弈策略分析、多渠道模式对消费者满意度和品牌忠诚度的影响机制和作用路径探究等。

（4）文化旅游与运营管理。发挥学科交叉优势，开展旅游业经营与管理、旅游交通等研究，持续为我国快速发展的旅游业提供学术支持。具体研究领域涉及旅游企业管理、旅游市场、旅游者行为等，以及旅游交通融合创新模式、旅游者交通需求分析、旅游交通服务体系等领域等内容。

Discipline orientation:

（1）Logistics and supply chain management. This discipline focuses on questions of modern logistics and supply chain. Integrated with the national strategy of "one belt one road", “manufacturing”, "the three economic", this filed develops and construct supply chain management theories under the new environment. At the same time, it focuses on the challenges and countermeasures of logistics supply chain under the background of globalization and emergencies. Research fields mainly include supply chain strategic management, enterprise logistics and supply chain construction and optimization, green supply chain management, supply chain operation coordination management, supply chain innovation and application, logistics service chain management, etc.

(2) Financial management and accounting. Based on the traditional financial management of the transportation industry, this field gradually penetrates into the fields of engineering construction, manufacturing industry, internet, finance and insurance and other modern service industries, and conducts researches on the financial management, investment and financing of infrastructure franchise. It focuses on researches on identification and measurement of logistics risk cost, listed company governance and information disclosure, investor protection, accounting information, accounting innovation under the network environment, etc..

(3) Marketing management. This discipline pays attention to the development and reform of modern marketing. It relies on a number of national projects to explore the issues of relationship marketing, marketing governance and efficiency improvement in distinct industries. In particular, the rise of network economy and the wide application of big data bring challenges and opportunities to marketing theory and marketing channel governance. Research fields include channel alternative decisions, channel management and channel control theory, marketing channel reform under the background of "internet +", marketing channel coopetition strategy analysis among multi-subjects, multi-channel model effects on consumer satisfaction and brand loyalty, etc..

(4) Tourism management. To give full play to the interdisciplinary advantages, this field carries out researches on tourism operation and management, tourism transportation, etc.. It provides academic support and suggestions for Chinese rapidly developing tourism industry. The specific research field involves tourism enterprise management, tourism market, tourist behavior, and tourism transportation integration innovation model, tourist traffic demand analysis, tourism transportation service system etc..

学科队伍：